What is Generative Engine Optimization (GEO) and How It Differs from Traditional SEO
Generative Engine Optimization (GEO) is the practice of structuring your website, content, and data so that AI search engines can understand, trust, and cite your brand as a primary source when answering user queries.
Where traditional SEO asks “how do I rank for this keyword,” GEO asks a different question: “how do I become the source an AI model chooses to quote?”
ChatGPT, Perplexity, Gemini, and Google’s AI Overviews have changed what “search” actually means. Instead of scanning ten blue links and clicking through, users are increasingly handed a synthesized answer on the spot — one that was assembled from a handful of sources the AI model decided to trust. Your site can rank #1 in traditional Google results and still be invisible in that synthesized answer if it wasn’t structured to be understood, extracted, and cited by an AI system.