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GEO vs. AEO vs. SEO: What’s the Difference?

diagram comparing SEO, AEO, and GEO and how they overlap in search visibility

SEO, AEO, and GEO are three related but distinct disciplines: SEO optimizes for ranking in traditional search results, AEO optimizes for being selected as a direct answer (featured snippets, voice assistants, AI answer boxes), and GEO optimizes for being cited and recommended inside AI-generated responses from tools like ChatGPT, Perplexity, and Google AI Overviews. They […]